SEO Company in Scottsdale, Arizona - 7Krown Studios

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A Checklist for Native Advertising: How to Comply with the FTC’s New Rules

Posted by willcritchlow

The FTC recently published their updated rules (and more accessible “guidance”) on what constitutes a “misleading” native advert . I’ve read them. I only fell asleep twice. Then, near the end, a couple of bombshells.

But first, the...

Can SEOs Stop Worrying About Keywords and Just Focus on Topics? – Whiteboard Friday

Posted by randfish

Should you ditch keyword targeting entirely? There’s been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it’s a big step to take and could potentially hurt...

The Machine Learning Revolution: How it Works and its Impact on SEO

Posted by EricEnge

Machine learning is already a very big deal. It’s here, and it’s in use in far more businesses than you might suspect. A few months back, I decided to take a deep dive into this topic to...