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How Voice Search Will Change Digital Marketing — For the Better

Posted on May 5th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by purna_v

[Estimated read time: 13 minutes]

Disappointingly, this isn’t one of those doom-and-gloom articles proclaiming that SEO/PPC is dead. Instead, we’ll look at how voice search will shake things up for us digital marketers and examine all the wonderful things that can come from it.

But first, here’s a question for you.

If you wanted to find out who Microsoft’s current CEO is, what would you search for if….

a) You were on your computer and typed in your search phrase?

OR

b) You were talking into your phone using a digital personal assistant such as Siri or Cortana?

If you’re like the vast majority of folks today, your answer would be a shorter phrase like “Microsoft CEO” for the former. For the latter question, you’d have been far more likely to have used natural language such as “Who is the CEO of Microsoft?”

Without even … Read More »


10 Free Online Marketing Tools Every Small Business Owner Needs

Posted on May 4th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by gmehrguth

[Estimated read time: 5 minutes]

Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn’t always justify the ROI.

A personal hobby of mine is testing out tools and finding the best ones for myself and the team to use on our campaigns.

After much testing, here are some of my favorites that every small business should have in their tool box. [Editor’s Note: Each of the tools listed here has a free version.]

1. Answer The Public

Answer The Public’s tool is completely free and has become an integral part of our content strategy. We use it to determine the topics and questions surrounding the primary keywords that we want to rank for. We then try to answer as many of … Read More »


Announcing Keyword Explorer: Moz's New Keyword Research Tool

Posted on May 4th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by randfish

A year ago, in April of 2015, I pitched a project internally at Moz to design and launch a keyword research tool, one of the few areas of SEO we’ve never comprehensively tried to serve. The pitch took effort and cajoling (the actual, internal pitch deck is available here), but eventually received approval, with one big challenge… We had to do it with a team already dedicated to the maintenance and development of our rankings collections and research tools. This project wouldn’t get additional staffing — we had to find a way to build it with only the spare bandwidth of this crew.

Sure, we didn’t have the biggest team, or the ability to work on the project free from our other obligations, but we had grit. We had passion. We wanted to prove ourselves to our fellow Mozzers … Read More »


An Exploration of Podcasting SEO in 2016

Posted on May 4th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by evolvingSEO

[Estimated read time: 24 minutes]

Marketers: Add podcast promotion to your skill set

Sure. This post is for podcasters.

Hi Podcasters. You may find the below interesting, perhaps educational — and I hope you leave your insights for the Moz Community in the comments below (I’ll be reading and replying to all of them).

But even if you never plan on having your own podcast, this post is for you, too! I see the marketing of podcasts will being an important addition to any marketer’s skill set in 2016 and beyond.

So below, we’ll examine iTunes ranking factors, lay out promotional strategies I’ve used to grow listeners in my first 6 weeks of podcasting, and I’ll transparently reveal all of my podcast’s metrics.

Before I show you this, though, let’s look at exactly how much podcasts are growing.

The “Serial” effect.

To grasp the magnitude, … Read More »


Hacking Your Way to 5x Higher Organic Click-Through Rates (and Better Conversion Rates & Rankings, too)

Posted on May 3rd, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by larry.kim

[Estimated read time: 13 minutes]

Last month we discussed why organic CTR is kind of a big deal. I believe that click-through rate is tremendously valuable and that achieving above-average CTRs can lead to better rankings, particularly on long tail queries.

But even if you don’t believe click-through rate can impact rankings, optimizing for a higher CTR still means you’re optimizing toward the goal of attracting more clicks. More clicks means more traffic and higher conversion rates — because if you can make people more worked up about your product/solution, that carries through to conversions, leads, and sales.

All great, important things!

So what the heck — why isn’t every SEO obsessed with raising organic click-through rates like myself and many other PPC marketers are?

Why isn’t CTR optimization a bigger deal in organic search today?

For starters, it’s ridiculously hard to tell what … Read More »


The Start-to-Finish Guide to Optimizing Your WordPress Blog Posts [Plus a Checklist]

Posted on May 2nd, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by sergeystefoglo

[Estimated read time: 10 minutes]

WordPress is the most popular content management system (CMS) in the world. There’s a good chance you’ll need to optimize or work on a website that uses WordPress, if you haven’t already! Whether you’re a business owner, designer, developer, PPC expert, SEO consultant, or writer — getting familiar with WordPress is a smart move.

When I started out in SEO, I worked with local businesses that hired smaller firms to design or develop their sites. Naturally, most people gravitated towards WordPress as their CMS of choice: it was easy to customize, even easier to maintain, simple to use, and did the job well.

It wasn’t until I started working with websites that were using Joomla or Drupal that I began to appreciate the simplicity and flexibility that WordPress offers. Don’t get me wrong, Joomla and Drupal … Read More »





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How Voice Search Will Change Digital Marketing — For the Better

Posted by purna_v

Disappointingly, this isn’t one of those doom-and-gloom articles proclaiming that SEO/PPC is dead. Instead, we’ll look at how voice search will shake things up for us digital marketers and examine all the wonderful...

10 Free Online Marketing Tools Every Small Business Owner Needs

Posted by gmehrguth

Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn’t always justify...

Announcing Keyword Explorer: Moz's New Keyword Research Tool

Posted by randfish

A year ago, in April of 2015, I pitched a project internally at Moz to design and launch a keyword research tool, one of the few areas of SEO we’ve never comprehensively tried to serve. The pitch...