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Welcome to 7Krown Studios, a professional SEO and Website Design Company located in Scottsdale, AZ. Take a look through our archive of editorials that just might help your business. Questions? We can help with those too. Contact us now!


Your Daily SEO Fix

Posted on May 22nd, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by Trevor-Klein

We at the Mozplex have noticed a recurring event. Somewhat regularly, one of our community members—sometimes even a Pro subscriber—will ask us if we know of any tools that’ll do a good job solving for a particular use case. They’ve got a need and are looking for a solution. That solution, it turns out, is available in our own tools—they just never made the connection.

This week, we began a series of video tutorials we’re calling the Moz Daily SEO Fix. The videos are shorter than two minutes each and are designed to offer you solutions to some of the most common problems faced by SEOs and online marketers of all stripes. A new video will be released every weekday for a month, and we’ll post a weekly roundup on Thursday afternoons.

Whether you’re a seasoned veteran of the old … Read More »


Why Good Unique Content Needs to Die – Whiteboard Friday

Posted on May 22nd, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by randfish

We all know by now that not just any old content is going to help us rank in competitive SERPs. We often hear people talking about how it takes “good, unique content.” That’s the wrong bar. In today’s Whiteboard Friday, Rand talks about where we should be aiming, and how to get there.

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about something that I really have a problem with in the SEO world, and that is the phrase “good, unique content.” I’ll tell you why this troubles me so much. It’s because I get so many emails, I hear so many times at conferences and events with … Read More »


The Long Click and the Quality of Search Success

Posted on May 21st, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by billslawski

“On the most basic level, Google could see how satisfied users were. To paraphrase Tolstoy, happy users were all the same. The best sign of their happiness was the “Long Click” — This occurred when someone went to a search result, ideally the top one, and did not return. That meant Google has successfully fulfilled the query.”

~ Steven Levy. In the Plex: How Google Thinks, Works, and Shapes our Lives

I often explore and read patents and papers from the search engines to try to get a sense of how they may approach different issues, and learn about the assumptions they make about search, searchers, and the Web. Lately, I’ve been keeping an eye open for papers and patents from the search engines where they talk about a metric known as the “long click.”

A recently granted Google patent … Read More »


Has Google Gone Too Far with the Bias Toward Its Own Content?

Posted on May 19th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by ajfried

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

Since the beginning of SEO time, practitioners have been trying to crack the Google algorithm. Every once in a while, the industry gets a glimpse into how the search giant works and we have opportunity to deconstruct it. We don’t get many of these opportunities, but when we do—assuming we spot them in time—we try to take advantage of them so we can “fix the Internet.”

On Feb. 16, 2015, news started to circulate that NBC would start removing images and references of Brian Williams from its website.

This was it!

A golden opportunity.

This was our chance to learn more about … Read More »


The Web Developer's SEO Cheat Sheet 3.0

Posted on May 18th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by Cyrus-Shepard

Today we’re excited to make freely available the new Web Developer’s SEO Cheat Sheet 3.0.

Ever since the indelible Danny Dover created the original version in 2008, the SEO Cheat Sheet has been downloaded tens of thousands of times by developers and marketers alike.

Countless beginner and advanced SEOs have printed it out, laminated it, and hung it on their walls as a quick reference to the most impactful best practices in search engine optimization. Web developers and software engineers also find it handy to easily reference SEO technical standards.

New for 2015

Lots has changed in SEO since 2008 (even since 2013 when we published version 2.0.) To keep pace, we updated version 3.0 to reflect best practices in SEO today.

Updated information in several places, most notably in User Agents, Social Metadata, and Mobile Web Development
Eliminated sections with reduced relevance, … Read More »


Keyword Research for the Modern Customer Journey

Posted on May 18th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by mattgratt

User behavior and customer purchase journeys are more complex today than they’ve ever been before.

Modern consumers – especially those purchasing high-consideration or B2B products – look across a variety of media and conduct a lot of searches. Google reports that the average B2B researcher does 12 searches before they engage on a specific brand’s site. They are seeking reinforcement and comfort not just from the information about the product, but also from the opinions of other customers.

How SEOs and marketers approach keyword research has to evolve, along with this consumer behavior.

In many industries people simply search, click, and transact. In some verticals, though, user search patterns have grown more complex – they look for:

Reviews
Adjacent topics
Comparisons
And even after they’ve bought they look for ways to get the most out of their products

This is a model of SEO that is … Read More »





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Your Daily SEO Fix

Posted by Trevor-Klein

We at the Mozplex have noticed a recurring event. Somewhat regularly, one of our community members—sometimes even a Pro subscriber—will ask us if we know of any tools that’ll do a good job solving for a particular...

Why Good Unique Content Needs to Die – Whiteboard Friday

Posted by randfish

We all know by now that not just any old content is going to help us rank in competitive SERPs. We often hear people talking about how it takes “good, unique content.” That’s the wrong bar. In...

The Long Click and the Quality of Search Success

Posted by billslawski

“On the most basic level, Google could see how satisfied users were. To paraphrase Tolstoy, happy users were all the same. The best sign of their happiness was the “Long Click” — This occurred when someone went...