S.E.O. Blog – Marketing, Advice, Tutorials and more!
Welcome to 7Krown Studios, a professional SEO and Website Design Company located in Scottsdale, AZ. Take a look through our archive of editorials that just might help your business. Questions? We can help with those too. Contact us now!
Posted by TrentonGreener
Google Analytics (GA) is a phenomenal tool that most of us, including myself, use in a very limited capacity. It’s not that we don’t want to use all of the functionality of this great product, but that we’re unaware of the potential opportunities available to us as marketers. Often times, when we do find that new and exciting feature, it astounds and astonishes us; I often find myself consumed by the possibilities. That’s how it felt when I first found GA’s “Data Import” feature. I had no idea that I could load not only my AdWords data into GA, but also all of my other paid efforts as well—from social, to search, to display, and even direct mail. I could import the cost data of each campaign into Google Analytics and do an ROI analysis using functionalities such … Read More »
Posted by randfish
It’s a near-universal experience for consultants and in-house SEOs who’ve worked on numerous organic search campaigns. The first 3–6 months (longer if the site is very large or complex) of any SEO effort is almost always exclusively dedicated to fixing mistakes, improving existing issues, tweaking and tuning the sub-optimal, and generally closing the gap between what exists now and current best practices.
The beautiful part of SEO is that, once completed, these efforts can have ongoing and compounding benefits for months or years to come. The newly accessible and optimized pages start earning rankings and traffic, which beget more links, more personalization-biasing, more exposure, more sharing, and more business. If you’ve got competent content & dev teams continually checking items off the list (and not creating many new ones), slowly the list of actionable, low-hanging fruit dwindles. I like … Read More »
Using Social Media as Your Primary (or Only) Link Building Tactic Probably Won't Work – Whiteboard Friday
Posted by randfish
A concept we’ve covered regularly is what we call flywheel marketing, where the organic traffic, shares, and links you get from publishing one piece of content makes it easier for later pieces to see some success. One of the key pieces of that flywheel is the ability to get those social shares, and based on a recent study, we’re ready to admit it: We were completely wrong about that key piece.
In today’s Whiteboard Friday, Rand explains why, and that the real value may lie in engagement.
Click on the whiteboard image above to open a high resolution version in a new tab!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re talking about an assumption that I think many of us have made over the years. I know I have. In fact, I’ve amplified … Read More »
Posted by adamf
Over the past few years, one feature has been requested more than any other. We call it Multiseat, which, at its core, is the ability for Moz Pro account owners to provide unique logins for their team members and/or clients.
Multiseat support is something that we have prioritized, reprioritized, started, and restarted, and for a number of reasons (some good, some less good) we never quite got there. Well, I’m happy to announce that after a great collaborative engineering effort, it is finally here!
We actually launched this feature quietly in August and have been monitoring usage and fixing issues to ensure Multiseat was ready for prime time before promoting it. So far hundreds of people are using it, and everything looks good!
In this post I’m going to describe what Multiseat does, how to set it up, who gets access, … Read More »
Just a quick update from the Google Partners summit. We’ve snapped a few pics of the goings-on just to give you an idea of what it’s all about. Enjoy!
Scenes from the Summit
We announced our attendance to the Google Partners Summit earlier last week, and we’re happy to report everything’s going as well as we’d hoped. We’ve gotten to see some interesting data from the mouths of Google themselves.
This one’s all about the differences between retail and travel conversion benchmarks. Interesting how search doubles once people are on the go.
We’re getting to hear firsthand from Google’s Ray Kurzweil, a man described as “the rightful heir to Thomas Edison.” We’ve been looking forward to hearing him speak since the being invited to the Google Partners Summit, and we’re sure to learn a thing or two about where the “World’s Information” is headed straight from the genius himself.
We’ll be sharing more as the Google … Read More »
We at SEO Inc. are pleased to announce our partnership with Rackspace! They are the #1 managed cloud company for dedicated cloud hosting and managed dedicated hosting for businesses worldwide.
“We’re excited to be part of the Rackspace Partner Network,” says Garry Grant, our found and CEO. “Our servers are completely managed all hours of the day, every day, thanks to them. With their enhanced security and performance, we can completely focus on offering our clients our advanced, custom best SEO services!”
Why We’re Excited to Partner with Rackspace
New partnerships are always exciting, but we’re especially enthused about this one with Rackspace. Why? A number of reasons:
The Rackspace Fanatical Support Promise. We’re big on enthusiasm here at SEO Inc., so when we hear their support described as “fanatical,” we can’t help but feel reassured. Turns out that this Promise offers more than just gusto – … Read More »