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Posted by Dr-Pete
For the past couple of weeks, Google has been testing a major change to the width of the left-hand column, expanding containers from 512 pixels to 600 (a 17% increase). Along with this change, Google has increased the available length of result titles:
This naturally begs the question — how many characters can we fit into a display title now? When Google redesigned SERPs in 2014, I recommended a limit of 55 characters. Does a 17% bigger container mean we’ve got 9 more characters to work with?
Not so fast, my friend…
This is where things get messy. It’d be great if we could just count the characters and be done with it, but things are never quite that easy. We’ve got three complications to consider:
(1) Character widths vary
Google uses the Arial font for result titles, and Arial is proportional. … Read More »
Posted by Tom-Anthony
[Estimated read time: 8 minutes]
Intelligent Personal Assistants (IPAs) are capable of radically disrupting the way we search for and consume information on the Internet. The convergence of several trends and technologies has resulted in a new interface through which people will be able to interact with your business. This will have a dramatic impact — if your long-term marketing/business plan doesn’t account for IPAs, you may be in the same boat as those people who said they didn’t need a website in the early 2000s.
Your website is an API to your business
If we look to pre/early Internet, then the primary interface to most businesses was the humble phone. Over the phone you could speak to a business and find out what they had in stock, when they’d be open, whether they had space for your reservation, etc., and … Read More »
Posted by randfish
Moving your customers down the funnel from awareness to conversion can make for a winding and treacherous road. Until you fully research and understand the buying process inside and out, it’s far too easy to make a misstep. In today’s Whiteboard Friday, Rand steps back to take a higher-level look at the path to customer purchase, recommending workflows and tools to help you forge your own way.
Click on the whiteboard image above to open a high resolution version in a new tab!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about the path to customer purchase and how to research that path. The reason this is so critical is because we have to understand a few things like our content and conversion strategy around where do we need to … Read More »
Posted by EricaMcGillivray
Like the talking mice to Cinderella, we’re already working hard on MozCon and crafting Roger one heck of a ball gown. (And letting our metaphors get out of control in the meantime.) Which means I’m here to share with all of you the current MozCon 2016 Agenda and a ton of other preview goodies.
If you’re suddenly like “Oh snap, I haven’t bought my ticket(s)!”, I’ll pause while you:
Buy your MozCon 2016 ticket!
New emcees: we’re mixing it up!
As some of you know, Cyrus won’t be emceeing MozCon this year. (We still adore him, and I’m sure his face will make it into a few slide decks.) So we decided to take this opportunity to shake it up.
Emceeing MozCon is a hard job. We want each and every speaker to feel supported by our stage and have the emcee warm … Read More »
Posted by David_Farkas
This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.
[Estimated read time: 8 minutes]
Creating content for local link building can be intimidating.
Sure, you know your business. You know your area, but do you know what locals want to read about?
You can always guess, and you might strike gold. My guess is you don’t have the time, resources, or budget for guesswork.
I don’t either, which is why I like to go in educated.
Enter Moz Content.
Even if you don’t have a Moz account, Moz Content allows you to audit any website and find its most popular content. You can figure out which pages and posts have the most shares, … Read More »
Posted by christinew603
[Estimated read time: 5 minutes]
As marketers, we can’t turn a corner without hearing about how to generate leads with existing content. But CRO [Conversion Rate Optimization] is about so much more than just leveraging content in different ways; optimization is really the process of finding out and testing how to convert people on your site pages, landing pages, blog posts, and marketing efforts.
Don’t know where to start? Listen to these five actionable talks from a few of today’s top conversion experts. Hear directly from the landing page, copywriting, mobile, and conversion design experts on how to optimize your marketing for lead conversion. (And save your spot in a live Google Hangout with these experts and HubSpot on June 1st!)
1. Peep Laja – How to Turn Data into Insights & Customers
Bio via ConversionXL:
As ConversionXL founder, Peep is an … Read More »