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Posted by randfish
Should you ditch keyword targeting entirely? There’s been a lot of discussion around the idea of focusing on broad topics and concepts to satisfy searcher intent, but it’s a big step to take and could potentially hurt your rankings. In today’s Whiteboard Friday, Rand discusses old-school keyword targeting and new-school concept targeting, outlining a plan of action you can follow to get the best of both worlds.
Click on the whiteboard image above to open a high resolution version in a new tab!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week, we’re going to talk about a topic that I’ve been seeing coming up in the SEO world for probably a good 6 to 12 months now. I think ever since Hummingbird came out, there has been a little bit of discussion. Then, over … Read More »
Posted by EricEnge
Machine learning is already a very big deal. It’s here, and it’s in use in far more businesses than you might suspect. A few months back, I decided to take a deep dive into this topic to learn more about it. In today’s post, I’ll dive into a certain amount of technical detail about how it works, but I also plan to discuss its practical impact on SEO and digital marketing.
For reference, check out Rand Fishkin’s presentation about how we’ve entered into a two-algorithm world. Rand addresses the impact of machine learning on search and SEO in detail in that presentation, and how it influences SEO. I’ll talk more about that again later.
For fun, I’ll also include a tool that allows you to predict your chances of getting a retweet based on a number of things: your Followerwonk … Read More »
Posted by JayLeary
When we launched Moz Content at the end of November, we limited the subscription to a single tier. At the time we wanted to get the product out in the wild and highlight the importance of content auditing, competitive research, and data-driven content strategy. To all of those early adopters who signed up as Strategists over the last few months, a big thanks.
Since then, we’ve made a long list of improvements to both Audit performance/stability and the size of our Content Search index. Along with those updates we also added two new subscriptions for larger sites and agencies handling multiple clients: Teams and Agencies. The new tiers not only increase page and Audit limits, but also enable Google Analytics integration with Tracked Audits.
More data for Tracked Audits
For those that aren’t familiar, Tracked Audits let you trend and monitor … Read More »
Posted by Isla_McKetta
Think you’re up on the latest developments in local SEO?
One year ago we asked you to test your local SEO knowledge with the Local Search Expert Quiz. Because the SERPs are changing so fast and (according to our latest
Industry Survey) over 42% of online marketers report spending more time on local search in the past 12 months, we’ve created an updated version.
Written by local search expert Miriam Ellis, the quiz contains 40 questions designed to test both your general local SEO knowledge and your industry awareness. Bonus? The quiz takes less than 10 minutes to complete.
Ready to get started? When you are finished, we’ll automatically score your quiz.
Rating your score
Although the Local Search Expert Quiz is
just for fun, we’ve established the following guidelines for bragging rights:
0–14 Newbie: Time to study up on your citation data!
15–23 Beginner: Good … Read More »
Accelerated Mobile Pages are coming this month. AMP will be a key player in providing the web with faster load times, meaning better user experiences for everyone.
Google just had a Hangout that included a 15-minute breakdown all about AMP. They’ve also started sending suggestions through Search Console to hop on board before AMP officially launches.
To prepare you for the wave of accelerated mobile pages on the way, we’ve outlined everything you need to know about AMP. And yes—that includes figuring out if you need it.
It’s time to get AMPed.
What is AMP?
As stated earlier, AMP stands for “accelerated mobile pages.” First announced in October 2015, AMP is an open-source project aimed at loading mobile web pages load more quickly. The project has been supported by Google, and will appear on Twitter, Pinterest, Linkedin, and WordPress.
Google states several reasons for backing the AMP project:
Unsatisfactory web … Read More »
Posted by mattround
Before joining Distilled I worked for UsVsTh3m, an experimental Trinity Mirror project, where we created hundreds of games, quizzes and daft “toys.” We had unprecedented freedom to try out new interactive formats, learning a great deal about what works… and what doesn’t.
The key to success was “viral” traffic. You’ve probably heard the term bandied about in reference to something popular, and might even have rolled your eyes; it’s a much-abused buzzword.
The idea is that online word-of-mouth can drive exponential traffic growth and broad media coverage with little or no traditional promotional support, but achieving this requires a certain way of thinking. This article focuses on interactive content, but many of the same principles will apply to other formats.
The viral life cycle
It’s useful to aim for interactive content to be…
Clickable — When someone sees a link and description (on … Read More »