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Welcome to 7Krown Studios, a professional SEO and Website Design Company located in Scottsdale, AZ. Take a look through our archive of editorials that just might help your business. Questions? We can help with those too. Contact us now!


5 Actionable Analytics Reports for Internal Site Search

Posted on July 1st, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by ryanwashere

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

I was furious when
keyword data disappeared from Google Analytics (GA).

I mean, how could I possibly optimize a website
without keyword data?!?!

It didn’t take me long to realize I was overreacting. In fact, I quickly realized how trivial keyword data was.

Search engines are pretty damn good at what they do. If you properly optimize your content, people will find it with the keywords you intended. (You should set up an
SEO dashboard in GA to verify your results.)

The truly valuable keywords are the ones visitors use
within your site.

When mined correctly, internal terms uncover
how and
why users engage with content. These insights … Read More »


Big Data, Big Problems: 4 Major Link Indexes Compared

Posted on June 30th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by russangular

Given this blog’s readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not the most important
parts of Google’s ranking algorithm. We tend to take these link data sets at face value, though, in part because they are all we have. But when your rankings are on the line, is there a better way to get at which data set is the best? How should we go
about assessing these different link indexes like
Moz,
Majestic, Ahrefs and SEMrush for quality? Historically, there have been 4 common approaches to this question of index quality…

Breadth: We might choose to look at the number of linking root domains any given service reports. We know
that referring domains correlates strongly with search … Read More »


Help Us Improve the Moz Blog: 2015 Reader Survey

Posted on June 30th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by Trevor-Klein

In late 2013, we asked you all about your experience with the Moz Blog. It was the first time we’d collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With the pace of change in our line of work (not to mention your schedules and reading habits) we didn’t want to wait that long again, so we’re taking this opportunity to ask you how well we’re keeping up.

Our mission is to help you all become better marketers, and to do that, we need to know more about you. What challenges do you all face? What are your pain points? Your day-to-day frustrations? If you could learn more about one or two (or three) topics, what would those be?

If you’ll help us out by taking this five-minute survey, we can make sure … Read More »


Advanced Local SEO Competition Analysis

Posted on June 28th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by Casey_Meraz

Competition in local search is fierce. While it’s typical to do some surface level research on your competitors before entering a market, you can go much further down the SEO rabbit hole. In this article we will look at how you can find more competitors, pull their data, and use it to beat them in the search game.

Since there are plenty of resources out there on best practices, this guide will assume that you have already followed the best practices for your own listing and are looking for the little things that might make a big difference in putting you over your competition. So if you haven’t already read how to perform the Ultimate Local SEO Audit or how to Find and Build Citations then you should probably start there.

Disclaimer: While it’s important to mention that correlation does … Read More »


How Google May Use Searcher, Usage, & Clickstream Behavior to Impact Rankings – Whiteboard Friday

Posted on June 25th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by randfish

A recent patent from Google suggests a new kind of influence in the rankings that has immense implications for marketers. In today’s Whiteboard Friday, Rand discusses what it says, what that means, and adds a twist of his own to get us thinking about where Google might be heading.

For reference, here’s a still of this week’s whiteboard. Click on it to open a high resolution image in a new tab!

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week let’s chat about some things that Google is learning about web searchers and web surfers that may be impacting the rankings.

I was pretty psyched to see a patent a few weeks ago that had been granted actually to Google, so filed a while before that. That patent came from Navneet Panda who, as many in … Read More »


How to Rid Your Website of Six Common Google Analytics Headaches

Posted on June 25th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by amandaecking

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of Moz, Inc.

I’ve been in and out of Google Analytics (GA) for the past five or so years agency-side. I’ve seen three different code libraries, dozens of new different features and reports roll out, IP addresses stop being reported, and keywords not-so-subtly phased out of the free platform.

Analytics has been a focus of mine for the past year or so—mainly, making sure clients get their data right. Right now, our new focus is closed loop tracking, but that’s a topic for another day. If you’re using Google Analytics, and only Google Analytics for the majority of your website stats, or … Read More »





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5 Actionable Analytics Reports for Internal Site Search

Posted by ryanwashere

This post was originally in YouMoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the...

Big Data, Big Problems: 4 Major Link Indexes Compared

Posted by russangular

Given this blog’s readership, chances are good you will spend some time this week looking at backlinks in one of the growing number of link data tools. We know backlinks continue to be one of, if not...

Help Us Improve the Moz Blog: 2015 Reader Survey

Posted by Trevor-Klein

In late 2013, we asked you all about your experience with the Moz Blog. It was the first time we’d collected direct feedback from our readers in more than three years—an eternity in the marketing industry. With...