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Posted by jenstar
For many SEOs, a glimpse at the Google’s Search Quality Rater’s Guidelines is akin to looking into Google’s ranking algorithm. While they don’t give the secret sauce to rank number one on Google, they do offer some incredible insight into what Google views as quality – and not-so-quality – and the types of pages they want to serve at the top of their search results.
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines, following an analysis of a leaked copy obtained by The SEM Post. While Google released a condensed version of the guidelines in 2013, until last week, Google had never released the full guidelines that the search quality raters receive in their entirety.
First, it’s worth noting that quality raters themselves have no bearing on the rankings of the sites they … Read More »
Posted by gfiorelli1
Disclaimer: Much of what you’re about to read is based on personal opinion. A thorough reflection about RankBrain, to be sure, but still personal — it doesn’t claim to be correct, and certainly not “definitive,” but has the aim to make you ponder the evolution of Google.
Whenever Google announces something as important as a new algorithm, I always try to hold off on writing about it immediately, to let the dust settle, digest the news and the posts that talk about it, investigate, and then, finally, draw conclusions.
I did so in the case of Hummingbird. I do it now for RankBrain.
In the case of RankBrain, this is even more correct, because — let’s be honest — we know next to nothing about how RankBrain works. The only things that Google has said publicly are in the video Bloomberg … Read More »
Posted by JayLeary
Stating the obvious here, but content is a massively important part of any inbound marketing campaign. The problem that most of us run into — and I know this well from years of SEO consulting with publishers — is that even “good” content can fade from view without a share, link, or conversion. Engaging an audience isn’t as simple as clicking “publish.”
So, how do we avoid making phantom content a habit?
For Moz, timely data has been a big part of the answer. Over the years, we’ve built internal tools like 1Metric to guide our work. It’s a simple strategy, but the more analysis we perform, the better we understand our audience. The better we understand our audience, the easier it is to produce engaging content.
When we blog and talk about those tools, folks in the community remind us … Read More »
Posted by Paddy_Moogan
Content marketing is hard.
The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get traffic, links and social shares. Job done.
It’s a bit like link building, where someone may say, “Just build great content and the links will come.”
Unfortunately, it’s very rarely that straightforward.
Yes, sometimes you can get lucky and something will fly with little effort. But anyone that says that content marketing is easy has probably never done it over and over again. This is one of the reasons that I really liked this post last week by Simon Penson, because he admitted that he’d failed many times before getting it right. Simon pointed out that the plan he shared just increases the possibility of success — it doesn’t guarantee it.
In … Read More »
Posted by randfish
When it comes to the link building process, there’s a lot to keep track of — and that process today is pretty different from what it was a few short years ago. In this week’s Whiteboard Friday, Rand scores 20 different attributes that can influence a link’s value based on whether or not they still matter in 2015/2016.
Click on the whiteboard image above to open a high resolution version in a new tab!
Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re chatting about the attributes that influence a link’s value and which ones we might still need to care about.
So in old-school SEO this was critically important. We had this very manual link building process where we’d go, “Well, here’s a page. Do I want to get a link from that page? … Read More »
Posted by ronell-smith
When the client asked to “go mute” during our monthly client call, there was no reason to sound the alarm. After all, being able to talk through what they’ve heard as a team, in private, was normal. But when the always-skeptical global marketing director said the COO (who has been in the room for the 10 minutes of analytics discussion) wants to take the discussion offline for a bit, but wants you to hold on, I knew things had likely gone off the rails.
“Thanks for holding, you guys,” says the head of marketing upon taking the phone off mute after what seemed like an eternity. “Tim was just in here, and he had some questions about the data. He expressed concern that it appears [the team] is simply regurgitating a bunch of numbers.”
After it was explained that … Read More »