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How to Get Content into the Hands of Influencers Who Can Help Amplify It – Whiteboard Friday

Posted on August 28th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by randfish

Step 1: Create 10x content. Step 2: ??? Step 3: Massive flood of traffic.

There’s a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting your content in front of influential people who can help spread the word. You’ll have to make it worth their while, though, and in today’s Whiteboard Friday, Rand explains how to go about that.

Click on the whiteboard image above to open a high resolution version in a new tab!

Video transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday. This week we’re going to chat about a problem that many of you have mentioned in comments, in tweets, in questions, and emails to me and to other folks here at Moz when we talk about content marketing and specifically content … Read More »


Moz's Acquisition of SERPscape, Russ Jones Joining Our Team, and a Sneak Peek at a New Tool

Posted on August 27th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by randfish

Today, it’s my pleasure to announce some exciting news. First, if you haven’t already seen it via his blog post, I’m thrilled to welcome Russ Jones, a longtime community member and great contributor to the SEO world, to Moz. He’ll be joining our team as a Principal Search Scientist, joining the likes of Dr. Pete, Jay Leary, and myself as a high-level individual contributor on research and development projects.

If you’re not familiar with Mr. Jones’ work, let me embarrass my new coworker for a minute. Russ:

Was Angular’s CTO after having held a number of roles with the company (previously known as Virante)
Is the creator of not just SERPscape, but the keyword data API, Grepwords, too (which Moz isn’t acquiring—Russ will continue operating that service independently)
Runs a great Twitter profile sharing observations & posts about some of the most … Read More »


The SEO Professional's Guide to Waterfall Diagrams

Posted on August 26th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by Zoompf

As we know well by now, the speed of a web page is very important from an SEO and user experience perspective. Faster pages have higher search engine ranks, and users will visit more pages and convert higher on a fast performing website. In short, the smart SEO professional needs to also think about optimizing for performance as well as content.

As we discussed in our last article, WebPageTest is a great free tool you can use to optimize your website performance. One of the most useful outputs of the WebPageTest tool is a graphic known as the waterfall diagram. A waterfall diagram is a graphical view of all the resources loaded by a web browser to present your page to your users, showing both the order in which those resources were loaded and how long it took to … Read More »


The True Cost of Local Business Directories

Posted on August 25th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by kristihines

If you’re a local business owner, you’ve likely heard that you should submit your business to local business directories like Yelp, Merchant Circle, Yellow Pages, and similar networks in order to help boost your local search visibility on Google. It sounds easy at first: you think you’ll just go to a few websites, enter your contact information, and you’ll be set. Because all you really want to do is get some links to your website from these profiles.

But the truth is, there are a lot of local business listings to obtain if you go the DIY route. There are local business directories that offer free listings, paid listings, and package listings on multiple networks. There are also local data providers that aren’t necessarily directories themselves, but they push your information out to other directories.

In this post, we’re going … Read More »


User Behaviour Data as a Ranking Signal

Posted on August 24th, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by Dan-Petrovic

Question: How does a search engine interpret user experience?Answer: They collect and process user behaviour data.

Types of user behaviour data used by search engines include click-through rate (CTR), navigational paths, time, duration, frequency, and type of access.

Click-through rate

Click-through rate analysis is one of the most prominent search quality feedback signals in both commercial and academic information retrieval papers. Both Google and Microsoft have made considerable efforts towards development of mechanisms which help them understand when a page receives higher or lower CTR than expected.

For example, user reactions to particular search results or search result lists may be gauged, so that results on which users often click will receive a higher ranking. The general assumption under such an approach is that searching users are often the best judges of relevance, so that if they select a particular search … Read More »


Is Online Marketing Gender-Diverse?

Posted on August 21st, by Scottsdale SEO Company in SEO Advice, SEO Blog. Comments Off

Posted by JackieRae

What is your gender?

It’s a standard demographic question that many of us answered on the Online Marketing Industry Survey. It’s a compelling indicator of how our industry is evolving in an area that truly helps us become better marketers: gender equality. Why does gender equality matter to marketing, and why do we need to understand this trend? There are hundred of reasons why gender diversity is good, and we can name at least a few. Diversity in the workplace fosters better working performance by forcing us to think more deeply about decisions and with new perspectives. Studies have also shown that creating a more gender-diverse organization will boost a company’s profits. As we discuss the following data, I encourage you to consider how you and your organization can foster more gender diversity in your workplace.

When collecting the data, … Read More »





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How to Get Content into the Hands of Influencers Who Can Help Amplify It – Whiteboard Friday

Posted by randfish

Step 1: Create 10x content. Step 2: ??? Step 3: Massive flood of traffic.

There’s a bigger gap in step 2 than many marketers anticipate, and one of the best ways to fill it is getting...

Moz's Acquisition of SERPscape, Russ Jones Joining Our Team, and a Sneak Peek at a New Tool

Posted by randfish

Today, it’s my pleasure to announce some exciting news. First, if you haven’t already seen it via his blog post, I’m thrilled to welcome Russ Jones, a longtime community member and great contributor to the SEO world,...

The SEO Professional's Guide to Waterfall Diagrams

Posted by Zoompf

As we know well by now, the speed of a web page is very important from an SEO and user experience perspective. Faster pages have higher search engine ranks, and users will visit more pages and convert...